
(pic via)
Amidst all the praise and recriminations regarding the release of Radiohead’s new album is the tacit admission of the inherent bankruptcy at the heart of the music industry. If Radiohead, first among bands of their era, have put the price of music in the digital age somewhere around ‘what ever you fancy’, how much less the ocean of mediocrity clogging up digital stores and ‘priced about right’ torrent sites around the world.
The value of music in a digital environment is pretty close to nothing, save for conscience and convenience. In a spooky echo of some of the things we have been talking on-Radiohead seem to think it’s more about packaging and performance.
Seems like a pretty good bet.
In a culture which, as any good media studies student will know, the medium and the message are so inextricably linked-the leap from vinyl to cd to mp3 has been a thorough education in the law of diminishing returns.
For the consumer the ‘industry’ part of that most tragic of all non sequiturs ‘the music industry’, has been tirelessly and ruthlessly exposed in hideous antipiracy campaigns, DRM deals with the devil and crazy, suicidal lawsuits.
For the artist, trying to make something meaningful in the an environment where the delicate balance between creativity and fiscal reality (which at one time seemed so easy) has long since tipped in the favour of accountants and endless middle management.
The untold value of context.
What price a chance to wipe the slate? No more protest songs from multinationals, the radical edges of our lives long since outsourced and needlessly spent chasing teen demographics.
No coincidence perhaps that ‘In Rainbows‘ is Radiohead’s strongest album for ages. It sounds like a body of work, rather than a collection of difficult (if often beautiful) excursions beyond their comfort zone. More importantly, by providing a model for ‘artisian musicians’, Radiohead have found themselves in a position few artists can rightful claim.
At the start of something new.
And it’s worth buying just for that-the thrill of something new and the sound of castles burning.
It’s the most vital cultural event of the decade.
Get the whole thing here