Yesterday’s Macbook announcement didn’t go down well with some folks.

Although it probably won’t matter in the short-term, alienating key usergroups, like musicians and film makers could certainly have long term consequences to the ‘Mac as default creative tool’ image Apple has been trading on for years. Roll into that an uncertain economic situation and you start to wonder if the decision making process at Apple needs to be recalibrated to take better account of it’s customer’s needs rather than the unquestioned self-confidence of old.

As Peter Kirn points out

And most of all, I think the mood of the world right now is that we’ll buy new tech when it’s ready for us, when we don’t have to throw out gear we care about just to make the case a little thinner, and when we can pay in cash.

Apple is in danger of missing the subtle but discernable change in season and being left selling form and luxury when the prevailing mood is one of functionality, austerity and looking for savings not reasons to upgrade.

Sometimes success is your own worst enemy.