Via somekind of rare astral alignment, the subject of today’s post and the track I’m most into are perfectly suited for each other. Usually, either we write something then search for the appropriate soundtrack or we are so excited by a track that the text is just an expression of love for that particular bit of music. Today, therefore, is like some one-in-a-million meta-post, words and music in perfect harmony.

It’s also the day after ‘the keynote’, our seasonal excuse to appreciate all infinite loop has to offer.As stephen fry has so sagely noted, apple seems to have the uncanny ability to engineer products of such functional and aesthetic beauty that they provoke an almost emotional response. It’s this reaction that is the cause of such extreme opinions of mac products.

There is a whole beige world out there that can’t understand why people act the way they do about mac and the arguments almost always boil down to the irrationality of it all. Why someone would pay extra for something that is even slightly intangible, can’t be benchmarked and serves a seemingly ‘higher’ set of needs.

I read today at the bottom of a huge argument over why the macbook air was doomed fail/ guaranteed to succeed, one woman write that she wanted to buy one because she knew that everyday she would open it up and smile at owning something so beautiful.

It’s hard thing to put a price on.

Not for me, I still cling to my reason to save me from heartfelt overspending, but a powerful thing to argue against.

Oh and that track-just one letter from absolutely nailing it.

Kenny Dope-Air Mac(k)s